Noirstylist: How I'm Getting a Piece of a $3 Trillion Dollar Business
by Freedom Eche March 2019
Globally, the fashion industry is worth an estimated $3 trillion (that's a mere £2,268,870,000,00) in pound sterling if like me, you're UK based. And so it's no surprise that there are many that want a slice of the fashion pie.
Some are getting a very big slice though. For example, Fashion Nova who many people hadn't heard about maybe up until 3 years ago, is now worth around $500 million and much of their success has been down to their collaboration with Instagram influencers.
Add that with the staggering $1 billion Boohoo made in revenue in 2018 and it's clear to see that done correctly, a career in this industry is extremely lucrative.
As the appetite for fashion continues to grow, this creates opportunities for many people that have related services and related skills. People such as Noirstylist, a London based Wardrobe and Style Consultant who also sells and hires out women's clothing.
In this interview we discuss how she started out and give you game on how you can maybe get a piece of that $3 trillion
Freedom: "Hi Noirstylist. First of all, did you have to train to become a Wardrobe and Style Consultant?
Noirstylist: "No I did not. I have always been in to fashion and always followed trends.
Freedom: So it's not necessary to train professionally as long as you have passion for it?
Noirstylist: Yes, you need to have passion and interest with anything you do and not just for the money.
To train professionally goes a long way and helps. I have not done so, but I'm still looking to do that.
Freedom: Can you describe the process of styling a client? What factors influence the colours, textures and accessories etc that you suggest for them?
Noirstylist: It depends on the indivdual to be honest. The first thing for me is to get to know the person I'm styling. I need to find out what they like and what they're comfortable with. As we all know for example, some people are happy for their legs to be on display and some are not.
Then I suggest new ways for them to rock the same outfit. I then advise what to spend money on and where to get cheaper items. So I don't really have specific accessories, textures and colours.
I believe we can rock them all. What really matters is the way we rock them.
Freedom: How valuable is the one on one approach for building rapport?
Noirstylist: It's very important because the first thing I have to do is gain the clients trust and once I have done that they're more likely to recommend me to other people they know. That's why it's always important for me to meet the person first and find out a little about their life and all before bringing a whole lot of clothes for them to try on.
Freedom: You also rent and sell. How challenging is it handling the logistics of it all and what have you learned?
Noirstylist: Most people opt for renting because realistically speaking, how many times do women wear an outfit they own? When we did a survey, we discovered that the majority don't wear their outfit again. Our rental pricing is derived from calculating the total value of the original item.
Freedom: What about space for your stock? How do you manage that?
Noirstylist: I hire storage space for my stock.
Freedom: What about startup costs? Did you have to raise capital?
Noirstylist: For me there were no startup costs because before I started my business I already shopped for clothes every week and therefore, I had different clothing sizes in my wardrobe because with some outfits I prefer them loose and others fitted.
Freedom: So there you go. You now have the inside track to start your own fashion and style consultancy.