Descushiel: Take Note From This Self Made Rap Queen
By Freedom Eche, February 2019
Mercy Isoyip, better known as Descushiel is a Nigerian born Rapper, Songwriter and Entertainer who has headlined with world famous artists such as Wizkid, has over 90,000k followers on IG and her star continues to grow.
Below, she outlines some key principles that has enabled her success.
FREEDOM: What is your work ethic like and what keeps you focused and driven?
DESCUSHIEL: As a music artiste and an actress, my schedules can be crazy sometimes. However, I try to put in my best in every thing I do and accord the needed time for both crafts. I believe that what is worth doing is worth doing well so If I get a job offer and I figured that the schedule might clash with the other, I'll rather not accept that cos I hate disappointments. So basically I try to do them one at a time bearing in my that i am supposed to put in my best in both. They are both professions that require some sort of discipline to be able to excel.
FREEDOM: In terms of organisation, how do you keep on top of everything in your schedule?
DESCUSHIEL: Well for me it more of planning and good scheduling. Social Media I must say is one time consuming activity, comments from people, Direct Messages, etc some complimentary some really nasty and all, they all can be distracting sometime but I try to look beyond those, take corrections and advises where necessary. To stay on top I have decided not to be distracted and like I said, take it one step at a time. My studio time should be my studio time. I cant be in the studio and be doing social media or having other activities aside my recordings. So yea i try to remain focused amidst all distractions.
FREEDOM: How do you stay consistent with your brand identity?
DESCUSHIEL: I have a good branding team that I walk through all of that with. I mean in terms of what I post, places I go to, my dressings, to mention but a few, all of those are being checkmated being a public person. Brand is such a huge thing for me, in fact brand is everything cos it is how you present yourself that people will perceive you. I try to stay consistent be adhering strictly to those values that I am known for that the public loves. I try to stay away from controversies, scandals and all of that.
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