10 Awesome Ways To Monetise Your Website!
You've just put the final touches on that website you've been coding for weeks, months...years maybe and you're like "how now am I going to make some money from my labour of love to at least recoup some of my expenses?"
Fear not, for there are a multitude of options out there that if applied correctly, can make you a pretty penny.
1. Pay-Per-Click advertising
Possibly the most well known is Google adwords which are the ads that appear on your screen each time you are online. Websites that allow these ads to run on their site must first sign up to google adsense. Good news is, if you already have a gmail address then you simply send Google a request including your website name and providing that your site complies with their guidelines you can pretty much get started right away.
Each time a visitor clicks one of these ads, you will get a share of the advertising revenue (known as pay-per-click) Depending on the type of ad and how many unique visitors you receive daily/monthly you can make anywhere between $0.50-$5 per click. The standard click through rate is 1 click per 1000 visitors aka CPM. Google will ensure that ads appearing on your page is consistent with your site content. Follow this link to learn more Google Adsense
Some site owners may want to remain ad free so as not to appear to be for-profit or maybe they just don't want ads distracting their visitors. They may just want support from members only as far as covering their operational costs in order to continue providing free information. Wikipedia is a good example of an information site that does exactly that.
You can go to Paypal and request a donation button when you sign up. You'll find a thorough guide on how to set up a button on the link here: Paypal
3. Accept sponsored posts and articles on your site
Let's say you're a bit of a foodie and your site is committed to reviewing the latest restaurants and cafes. Businesses are always looking to get their brands exposed to popular platforms where the visitors are plentiful and therefore increasing the likelihood of greater interaction with their product. Therefore, it's possible that a Michelin star chef might like to invite you his/her new restaurant, try a four course meal and ask you to write a review about it on your site for which you will be paid for.
For top bloggers and influencers the sky really is the limit. Some are making 5 and even 6 figure sums monthly e.g. Michelle Schroeder who makes 100,000k per month from her finance blog makingsenseofcents.com
So ideally if you have a niche, great content and a high visitor count then you can really make this work for you.
4. Creating an Email list
Another thing you can do is create a 'subscribe' button on your website for your visitors and members to use if they want to keep up to date with your blog and content. This guarantees that your most faithful readers are kept up to date with new info and articles without having to log in all the time.
Overtime, this list can grow substantially as more people engage with your site and word of mouth spreads about how useful your resource is, thus elevating the value of your work. Although a more slower method of monetisation, sticking with it could mean you reap huge benefits further down the line.
Affiliate marketing is a great way of making money by recommending products that you like on your website or blog and getting a percentage of the sale when your visitors or people from you email list buy them.
The amount of commission you receive can vary but it 's not unheard of to receive as much as 50% of the sale price. When reviewing the products make sure you give as much detail as possible. Let people know what you think of the presentation, the feel, the quality, the attention to detail and so forth. You'll be more convincing as an authority on the products you are promoting when you demonstrate a thorough working knowledge of the products you feature and review.
One of the most popular and biggest affiliate programmes is on Amazon.com
6. Sell your ad space directly to businesses
Alternatively you can approach companies that would like to sponsor blogs and websites that appeal to their products and customer base. A good tip here, if you are thinking about this approach, is to ensure that whoever it is you are talking to or emailing is in a position to give 'the green light'.
Ensure that you have done your homework so that you can answer questions concerning your UU (unique usrers), dwell times on your site, where are most of your hits coming from, page views per user and page impressions.
Advertisers can verify this information on services such as Alexa and Google analytics and the price they are willing to pay will depend on how impressive these numbers are.
Some strategies advertisers use is geo-targeting (e.g. running an ad only in the US), running an ad against relevant content (placing an ad on a specific page of your site) frequency capping (making sure visitors don't see the same ad too often) and daily capping which means the advertiser is trying not to blow their budget too quickly.
You can either base your price on CPM (click per thousand) or give a flat price based on what you think the ad space is worth.
7. Generate leads for other companies
Businesses are always looking for new customers to expose their products to, so if for example you have a site that teaches language skills, then it will come as no surprise that they will find information about your visitor base very useful if they sell language CD's, books and travel packages to certain countries.
Emails, phone numbers and other contact info are invaluable resources for companies looking for new leads especially because it saves them a lot of hard work trying to build up these leads themselves.
8. Write product reviews
If your site content is based on gadgets and digital software for instance, then why not reach out to companies that sell those items and ask if you can review their products. Explain who you are, what the theme of your site is and that you have a large number of visitors that would be eager to read, watch and listen to what you have to say on your website.
The advantage for the company is that your popularity amongst your visitors means you already have established social proof. Instead of them telling potential customers how great their products are (well, what else are they going to say) instead they are hearing it from an independent person who they trust therefore. Therefore, there is an impartiality which may increase visitors likelihood to take an interest and engage with their brand.
9. Sell a digital product
In a world that is digitalising at an astonishing pace, more and more products are being converted in to digital formats every day. These are a few you could consider selling on your website:
2. Audio content
3. Video training programmes
4. Multi-media products
5. Content membership
6. Creating high quality original photographs
It seems whatever your digital niche is there is almost certainly a market for it. Case in point, according to newzoo.com stats: 'Globally, 83.6% of the $99.6 billion games market is generated through digital channels ($83.2 billion).
10. In text-ads
Don't want banner and skyscraper ads flashing or sliding away on the screen when your visitors are on your site, but you still want to earn ad revenue somehow?
Then go for in text ad option. These work by highlighting certain keywords in your online text and then linking them to relevant websites. Visitors that hover over the text will see a preview of the site before they click.