Read Silas Ozoya's tips on how you too can start and run a successful podcast
So what exactly is a podcast? One definition puts it like this:
'A digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new instalments of which can be received by subscribers automatically'.
For those of you considering this as a platform for your content, but not quite sure of the dynamics involved, read on.
I caught up with Silas Ozoya and asked him to share with us some things he's learned whilst hosting Silasozoya.com/asksilas and this is what he had to say.
"Starting a podcast just like everything else business related needs to have a clear objective.
So why would anyone want to start a podcast?
Answering that question brings the clarity of the message the person wants to get across on the podcast.
For example, 'Loose Talk Podcast' recorded at Pulse Nigeria, is a pop culture and general topic podcast without any form or censoring of the language used. Gary Vaynerchuk's podcast also has some explicit content but it's more of a business and brand growth podcast. Meanwhile, School of Greatness by Lewis Howes and Ask Jack D are language clean whilst still passing on the message.'
'Your target audience will dictate your content. Silasozoya.com/asksilas for example is largely targeting startups and SME's. So no matter how we spin the narrative on the podcast, we still bring it home to guys that want to just start or guys that are still scaling so the target audience is a strong tip.'
3. The Message
The two points above makes this one easy because once you know your purpose of podcasting and you know your audience, the message becomes way more easy to get across.'
4. Recording equipment and platforms
'No matter how good your intentions and how strong your message is, if the content is not clear enough for the listeners , they won't understand what you're trying to broadcast. I use 'Audacity Application' to record and edit my work. When I first started I was using my mobile device. However, as my audience grew, I upgraded my equipment.
5. Hosting platforms
There are alot of platforms to host podcasts. I currently use soundcloud which costs me less than $50 per year. I was using BuzzSprout but switched. Podcasts can be hosted on iTunes, Stitcher and many other audio platforms.
6. Content sharing
Recording and hosting is just one element of the work. If you don't share your content then it's just content hosted online. Only a few visitors are likely to stumble upon it if you are not serious about sharing it. Even the big names in podcasting still share their content.
7. Guest features
"Two heads are better than one" they say. When you have a guest feature, you have a broader idea of the content and you're able to touch grey areas of the topic being discussed therefore, touching more lives. The guest could be more of an expert in certain areas than you are. I've featured guests cutting across several topics on my podcast episodes where the results have been tremendous. A feat I couldn't have achieved alone.
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